Euroflora – Comune di Genova
services
Web Design
Graphic Design
client
Euroflora
year
2022-2023
Design
Elisa Lanconelli
category
E-Commerce
Development
Alex Cardì
Thanks to meticulous attention to detail and the use of visual elements inspired by nature, the website, graphics and food delivery platform created by DSGN® for Euroflora deliver a user-friendly and visually engaging experience. They enhance visitors’ overall interaction with the event and simplify access to dining services throughout the exhibition.
This digital solution not only supports the event’s logistics but also highlights the values of sustainability and connection with nature, perfectly aligned with Euroflora’s identity.
The Challenge:
Integrate the concept of nature and natural harmony with technology, creating a seamless balance between digital innovation and the organic beauty that inspires it
Organic beauty that inspires
Euroflora is a prestigious exhibition dedicated to flowers and ornamental plants, recognized as one of the leading floralies in the Mediterranean area and worldwide. The event encompasses all aspects of the floricultural world — from hybridization research to cut flowers and foliage, from potted plants to arboriculture, gardening, and landscape design.
To reflect the essence of Euroflora, DSGN® adopted an illustrated design approach that captures the vibrant hues of the event’s most iconic flowers.
The Idea:
This design not only evokes the natural beauty of the event but also subtly references food in a green and sustainable key, reflecting an environmentally conscious approach
The Impact:
Over 200,000 visitors during the event experienced firsthand the connection between technology and nature, ordering from 58 food points through DSGN’s web app
The total transaction volume generated across all elements of the platform exceeded one million euros.
