Sisal
An innovative digital project developed in collaboration with Sisal, where DSGN® was responsible for the user interface (UI) and user experience (UX) design, as well as the communication strategy and go-to-market planning.
services
Communication
UI / UX
client
Sisal S.p.A.
year
2021-2023
Design
Alex Cardì
category
Marketing
App iOS / Android
Development
Alex Cardì
The project focused on creating a seamless, intuitive experience that simplifies bill payments and everyday transactions, combining smart design, clarity, and accessibility. Through a strategic mix of design and communication, DSGN® contributed to positioning Bill as a modern, user-centric service within the fintech landscape.
The Challenge:
An Italian-born digital wallet built to challenge PayPal and Satispay
Design and Simplicity
Bill was a digital wallet designed to compete in a market dominated by players such as Satispay and PayPal, offering an intuitive and functional app developed by Sisal.
DSGN® contributed to making Bill a truly user-friendly digital payment solution by focusing on a clean, accessible user interface and a smooth, engaging user experience. Every design element was carefully crafted to simplify users’ daily transactions, ensuring that digital payments were secure, instant, and effortless.
Additionally, DSGN® supported the Sisal team in developing the product’s communication and go-to-market strategy, ensuring that Bill effectively reached its target audience. Through a focused marketing campaign and a strategically designed digital presence, Bill positioned itself as a reliable and convenient choice for users seeking a modern and secure alternative to traditional payment methods.
The Impact:
Bill was adopted by over 40,000 merchants across Italy and reached a user base of 13 million people.
In 2023, the app was acquired by Mooney and subsequently integrated into its ecosystem, marking a significant milestone in its growth and consolidation within the Italian digital payments landscape.
