DOuMIX? by Mec3
Scroll-stopping advertising content for MEC3’s most unconventional brand.
DOuMIX? is the out-of-the-box beverage brand from MEC3, a leader in ingredients for artisanal gelato and pastry. The brand is built to be contemporary, creative, and anything but ordinary, and its content had to match that energy.
DSGN created a body of ad-hoc advertising content designed to raise the level: produced for social, optimized for each platform, and built on the language audiences actually respond to: trend-aware, fast-cut, current.
services
Visual Production
Communication
client
Optima S.p.A.
year
2026
Direction
Alex Cardì
category
Growth Operations
Team
Alex Cardì, Lucrezia Pancaldi, Giulio Cesare Semprini, Emilio Bologna, Studio Wipeout, Beatrice Giordani
Made for the feed, built to perform
Every piece was conceived for the way people watch today: fast editing, trend-driven structure, a rhythm tuned to the platform rather than to a TV spot. The goal was content that stops the scroll and earns the view, not paid impressions, but attention given freely.
Appeal, then reach
The outcome was 2.5 million organic views and a clear lift in the appeal and reach of the brand’s page.
Advertising that doesn’t feel like advertising, that people choose to watch, share, and remember.
