Filippo Sorcinelli
A digital narrative directed like a film. For an artist, a brand and an entire universe of meaning.
Filippo Sorcinelli is not just a fragrance brand. It is an artistic language built from matter, ritual, memory, the sacred, provocation, and beauty. The brief for DSGN was not to promote a product, but to translate that universe into a digital communication system able to hold its depth and expand its reach at the same time.
services
Visual Production
Communication
Live Coverage
Growth Operations
client
Filippo Sorcinelli
year
2025
Direction
Alex Cardì
category
Growth Operations
Team
Alex Cardì, Lucrezia Pancaldi, Sara Ferrini, Giulio Cesare Semprini, Emilio Bologna, Studio Wipeout
Direction before promotion
We approached the project as the portrait of an artist, not the marketing of an object. Every image, every video, every editorial decision was built to create atmosphere: intimate, dense, suspended, filmic.
The visual language slowed down. Close-ups, texture, gesture, shadow, and symbolic detail carried the narrative, drawing the audience into Sorcinelli’s world rather than describing it from the outside. Light, composition, color, post-production and sound were handled with the same discipline we bring to film production, because that is what this was.
Organic growth. Earned, not bought
Under our management, the profile grew from 70k to 100,000 followers, consolidating the brand’s authority and widening its international audience.
The content we published reached more than two million people organically, with no paid amplification and no aggressive commercial language. The growth came from consistency: visual quality mixed with cultural depth and emotional precision.
The result was not only a larger number. It was a sharper perception of the brand. More recognisable and more faithful to its own artistic identity.
Live coverage at Esxence 2025
At Esxence (the international reference event for artistic perfumery, in Milan) we covered Filippo Sorcinelli’s presence in real time, across the entire programme: the stand, the artistic and musical moments, the in-store events with guests, the aperitifs, the intimacy of simple moments.
We did it with a dedicated crew on site, production and post-production together, working in loco for the full run of the fair. Footage was shot, edited, graded, and published the same day, so the feed moved at the speed of the event and never dropped below the cinematic standard set for the rest of the brand.
Real-time but authored. Fast but never improvised.
The Documentary
As part of the project, we produced a documentary dedicated to Filippo Sorcinelli’s life and creative vision.
More than a branded film, it is an intimate portrait. In a space of complete trust, the artist opened himself and his own home to our cameras. A safe space to let his memories, his obsessions, his fragilities, the spiritual tension that runs beneath the work flow.
It follows the human side behind the craft: the roots of his imagination, his relationship with beauty, the sacred, the body, the past, and the constant need to turn experience into artistic matter. An unique visual storytelling made to reveal, not to explain.
Perfumes
For Filippo Sorcinelli Profumi, we developed dedicated photo and video content for social media and product marketing.
Each fragrance was treated as its own narrative world. We built custom sets, atmospheres, and visual contexts designed around the identity of the very single product. No generic packshots, but a tailored interpretation for every scent. The intention was simple: each piece of content had to feel like an extension of the fragrance itself.
Product Videos
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